Deal Tracker: Como 107, Real Betis, Olympique de Marseille… the latest sponsorship deals in football

• Harvey, an American AI platform specialising in legal services, has become an official partner of VfB Stuttgart (Bundesliga) as part of a multi-year agreement. This follows recent deals signed with Paris Saint-Germain (Ligue 1 McDonald's) and Fulham FC (Premier League).
• Swiss watchmaker Maurice Lacroix has become the "official watch" of Real Betis Balompié (LALIGA EA Sports) until the 2026-27 season.
• Como 1907 (Serie A Enilive) has entered into a partnership with the EA Sports FC video game franchise. The agreement was "facilitated by European Football Clubs" as part of a collaboration between EFC and EA Sports aimed at facilitating the integration of member clubs into the franchise.
• Izitek, a French company specialising in IT services and consultancy for businesses, has become an official supplier of Olympique de Marseille (Ligue 1 McDonald's) from 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological…