Puma: James Carnes (ex adidas) appointed senior vice president in charge of creative direction

James Carnes has been appointed senior vice president in charge of creative direction at Puma "effective immediately," the German sports equipment manufacturer announced on 13/04/2026.

Reporting to Maria Valdes, chief brand officer (since 27/10/2025), he is responsible for "directly overseing creative direction, innovation, and product...