DFB/Germany: launch of DFB.TV, the Federation's first pay-TV channel, on 22/05/2026

The Deutscher Fussball Bund will launch "DFB.TV", its first pay-TV channel, on Friday 22/05/2026, the German Football Association announced on 15/04/2026.

Launched on the eve of the DFB-Pokal 2025-26 final, the channel will offer the following content:
• live broadcasts of matches from the youth national teams, the women's 2.Bundesliga as well as futsal, beach soccer and the DFB ePokal;
• match highlights from the men's and women's national cups, the 3.Liga, the Google Pixel Frauen-Bundesliga and national teams;
• training sessions, international matches and national team competitions;
• various events such as trophy ceremonies and draws.

The DFB will launch this channel in collaboration with German group Sportainment Media, "which brings its many years of experience in the technical and editorial areas of broadcasting, as well as in the distribution and development of modern TV and OTT platforms," according to the DFB.

The DFB has also partnered with Publicis Groupe, a French multinational specialising in communication services, which will be a "marketing acceleration partner" for the…