Euroleague: 1^st update in over 20 years to economic distribution model (broadcast & commercial revenues)

The board of Euroleague Commercial Assets (ECA) gathered its member clubs in Barcelona (ESP) to take strategic decisions on competition formats, economic distribution, and the next phase of the three-year strategic roadmap, on 14/04/2026.

On the economic side, ECA approved a "landmark evolution" of the EuroLeague’s economic distribution model, its "first major update in over 20 years". "The new framework reflects the league’s increased commercial maturity and diversification of revenue streams," the body said, projecting a record distribution to clubs in 2026-27, after an 18% increase in 2025-26.

The changes affect both broadcast revenues and other commercial revenues (notably sponsorship).
• Regarding broadcast revenues, licensed clubs will retain 65% of net revenues generated in their respective markets, while the remaining 35% will be equally distributed among all licensed clubs.
• Regarding the league commercial pool, 75% of revenues will be distributed among all participating clubs based on a combination of sporting performance, fan engagement (attendance, TV audiences, digital…