Juventus FC: a "Juventus Park" held in Chengdu (China) from 10 to 12/04/2026

Juventus FC (Serie A Enilive) organised a "Juventus Park" in Chengdu (China), from 10 to 12/04/2026, the club announced on 15/04/2026.

The three-day initiative "was dedicated to sport, culture and brand interaction, designed to engage fans, families and enthusiasts in one of the most dynamic cities in the country. The event welcomed the special appearance of Juventus Legend Claudio Marchisio, who met fans and took part in the scheduled activities during the weekend".

The programme included two main activities:

• the "Juventus Park" pop-up located in the Chengdu IFS - Heritage Plaza (commercial district) with interactive experiences centred on Juventus' culture and heritage developed in collaboration with Juventus' partners (adidas, Jeep, Ganten, EA Sports and Daka).

• the "Ganten China Bianconeri Football Tournament" held at the Jinpeng Football Center featuring teams composed of Juventus official fan clubs from across China, on 11 and 12/04/2026.

This marked the third consecutive year that Ganten, a Chinese mineral water brand, was the title sponsor of the initiative. "In collaboration…