Serie A Enilive: Polymarket (prediction platform) main shirt sponsor of SS Lazio until 2027-28

Polymarket, a blockchain predictive market platform that allows users to bet on future events, has become the main shirt sponsor of SS Lazio (Serie A Enilive) under a multi-year partnership, the club announced on 18/04/2026. The brand's logo first appeared on Lazio's kits for the match against SSC Napoli (2-0, on Matchday 33) on the same day.

The agreement also covers the two upcoming campaigns (2026-27 and 2027-28) with an option for the 2028-29 season. "The total value of the deal exceeds $22m (€18.7m), with an additional performance- and activation-based bonuses," according to the club, which sees this agreement as "a further step in its international growth strategy and in the development of an increasingly innovation driven sports-model."

The collaboration "aims to explore innovative models of fan engagement and to further strenghten the club's global positioning through initiatives capable of integrating analysis, forecasting and advanced digital content," the Italian club said.

SS Lazio did not have a main shirt sponsor since the kick-off of the 2023-24 season. Binance, a Hong…