Brentford FC: Indeed (job search platform) to replace Hollywoodbets as main shirt sponsor from 2026-27

Indeed, an American digital job search platform, has extended its partnership with Brentford FC (Premier League) to become the club's main shirt sponsor under a multi-year agreement from the 2026-27 season, the club announced on 21/04/2026.

This new agreement, which also covers the women's (Barclays Women's Super League) and youth teams, builds on the existing partnership between the English club and the American platform, which has been Brentford’s training kit sponsor since the start of the 2025-26 season. Indeed will also retain this sponsorship space as part of the extended partnership.

Indeed takes over from South African sports betting operator Hollywoodbets, which has been the English club's main shirt sponsor since the 2021-22 season, under an agreement worth an estimated €3.5m per year.

The 2025-26 season is the last in which Premier League clubs are allowed to display a sports betting operator as their main shirt sponsor. Despite there being no legislation requiring them to do so, the English top flight clubs have collectively agreed to a ban on such agreements from the…