LOSC Lille: New Balance, the club's equipment supplier since 2016-17, extends contract beyond 2025-26

New Balance has extended as official equipment supplier of LOSC Lille (Ligue 1 McDonald's) beyond the 2025-26 season and "for many more years to come," the French club announced on 21/04/2026.

This extension brings the partnership to over ten years, as New Balance has been a partner of LOSC since the 2016-17 season. This is now the longest equipment supplier contract in the club's history. The American brand initially took over from Nike for the 2016-2021 period, as part of an agreement that was subsequently extended on 02/03/2021.

"This signing is a clear indication of LOSC’s growing status and influence in France and across Europe, both in terms of sporting performance and brand development," the club said.

"With a focus on product range diversification, innovation, brand activation and the expansion of the distribution network, this new partnership will be centred on boosting the profile of both LOSC and New Balance," the Lille club added. As part of this new cycle, new products will be launched to "expand the performance, lifestyle, accessories and footwear collections."

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