Germany: after Euro 2024 and the women’s national team, Wiesenhof (meat) to sponsor the DFB-Pokal

News Tank Football - Paris - News #438764 - Published on 22/04/26 at 12:00
©  DFB
Ingo Stryck, marketing director of Wiesenhof, and Holger Blask, secretary general of the DFB - ©  DFB

Wiesenhof, a German brand specialised in meat and frozen products, is to become a sponsor of the DFB-Pokal (men's) and the DFB-Pokal Frauen (women's) for four seasons (2026-2030), the Deutscher Fussball Bund announced on 21/04/2026.

The group thus joins the ranks of official partners of the two competitions, alongside seven brands: Bitvavo...

©  DFB
Ingo Stryck, marketing director of Wiesenhof, and Holger Blask, secretary general of the DFB - ©  DFB

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode