Germany: after Euro 2024 and the women’s national team, Wiesenhof (meat) to sponsor the DFB-Pokal

Wiesenhof, a German brand specialised in meat and frozen products, is to become a sponsor of the DFB-Pokal (men's) and the DFB-Pokal Frauen (women's) for four seasons (2026-2030), the Deutscher Fussball Bund announced on 21/04/2026.

The group thus joins the ranks of official partners of the two competitions, alongside seven brands: Bitvavo (crypto), Ergo (insurance), Freenet (telecoms), Flyeralarm (printer), TargoBank (bank), Tipico (sports betting) and Volkswagen (car manufacturer).

Wiesenhof further strengthens its sponsorship strategy in Germany, after having been one of the domestic partners of Euro 2024 (organised in 10 German cities). The brand is also an official sponsor of the DFB women's national team for the 2024-2027 cycle. Outside Germany, the group was an official partner of Euro 2025 (held in Switzerland).

• Wiensehof was also the main shirt sponsor of SV Werder Bremen Activity: German professional football club Main Partner: • Matthäi (building contracter): main shirt sponsor since 2023-24 until 2025-26 Major partners: • Hummel (equipment supplier) since… …