Deal Tracker: Sheffield United, AFC, Schalke 04… the latest sponsorship deals in football

• adidas is to become the official equipment supplier of Sheffield United FC (Sky Bet Championship) from the 2026-27 season, taking over from the Italian group Erreà.

• Aspetar, a Qatari hospital specialising in sports medicine and a sponsor of Paris Saint-Germain (Ligue 1 McDonald's), has become an official partner of the Asian Football Confederation (AFC) for all its club competitions as well as “several national team competitions” until June 2029.

• Beumer Group, a German company specialising in logistics, has become the main shirt sponsor of FC Schalke 04 (2.Bundesliga) for "at least" three seasons (2026-2029).



This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.