Deal Tracker: Sheffield United, AFC, Schalke 04… the latest sponsorship deals in football

News Tank Football - Paris - Data #439089 - Published on 24/04/26 at 12:00
©  Sheffield United FC
adidas, equipment supplier of Sheffield United FC from the 2026-27 season onwards - ©  Sheffield United FC

• adidas is to become the official equipment supplier of Sheffield United FC (Sky Bet Championship) from the 2026–27 season, taking over from the Italian group Erreà.

• Aspetar, a Qatari hospital specialising in sports medicine and a sponsor of Paris Saint-Germain (Ligue 1 McDonald's), has become an official partner of the Asian Football...

©  Sheffield United FC
adidas, equipment supplier of Sheffield United FC from the 2026-27 season onwards - ©  Sheffield United FC

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