LALIGA EA Sports: WhiteBit (crypto) extends as official partner of FC Barcelona until 2029-30

WhiteBit, a Ukrainian cryptocurrency trading platform, has extended as official partner (2^nd level) of FC Barcelona (LALIGA EA Sports) until the 2029-30 season, the club announced on 24/04/2026. The agreement covers the men's team, women's team (Liga F Moeve), basketball section (Liga ACB) and the Barça Innovation Hub (BIHUB).

The brand became the "official cryptocurrency exchange partner" of the Catalan club on 13/12/2022. "At the heart of this collaboration is a shared ambition to make cryptocurrencies a practical, everyday tool for millions of fans around the world. In this context, both brands will work on new initiatives in fan engagement, digital education and interactive experiences, with the aim of reducing the gap between technology and a global audience," FC Barcelona said.

Among European Top 5 clubs, WhiteBit is also the sleeve sponsor of Juventus FC (Serie A Enilive) pver the 2025-2028 cycle (three seasons). The platform replaced Azimut, an Italian company specialised in asset and wealth management, which was displayed on the Turin club's sleeve during the 2024-25 season.