2026 World Cup: Lay’s activates FIFA partnership with 40 flavours inspired by participating countries
Lay's has activated its partnership with FIFA and launched 40 limited‑edition potato chip flavours inspired by the countries of the teams competing in the 2026 World Cup, the PepsiCo brand announced on 21/04/2026.
"70% of Americans say they bring Lay's when gathering to watch a big game or sporting event," according to a survey conducted by the...