Venezia FC: several agreements to strengthen commercial operations, merchandising and stadium project

Venezia FC (Serie BKT) has formalised a series of agreements aimed at improving the club’s commercial performance, developing its merchandising strategy and its plans for a new stadium, on 28/04/2026.

The Italian side has brought in the sports and entertainment agency Elevate "to assist in premium and sponsorship sales, creative, and insights for the club," as well as Curva, a company specialising in merchandising, under a multi-year contract agreement that provides for "the highest quality of product and global reach for Venezia FC merchandise production and deployment going forward." Curva was already involved in developing the club's 2025-26 kits and merchandising range.

Venezia FC will also be working with architectural firm Populous and project management company CAA Icon on its new stadium project. In 2025, the City of Venice awarded Venezia FC the concession to develop and operate a new stadium in Tessera (north-east of Venice). This new venue, with a capacity of 18,500, will host football and rugby matches as well as concerts, and is due to open in 2027.

"The ownership group…