LALIGA EA Sports: Joma to replace Macron as equipment supplier of Real Sociedad from 2026-27

Joma will become the official equipment supplier of Real Sociedad (LALIGA EA Sports) starting from the 2026-27 season, both parties announced as they presented their "major strategic partnership" on 28/04/2026.

"From 01/07/2026, Real Sociedad and Joma will join forces and lay the foundations for a long-term, collaborative and innovative relationship, with a shared objective of pursuing excellence on and off the pitch," the two partners said.

The Spanish brand will replace its Italian counterpart Macron, which had been the equipment supplier of the San Sebastián-based club since 2018-19 (€1m per season over the 2018-2021 period), a partnership extended over the 2021-2026 cycle on 08/07/2020. Macron had previously replaced adidas (under contract from 2014 to 2018).

Villarreal CF and Getafe CF are the two LALIGA clubs equipped by Joma in 2025-26, while Macron is under contract with Club Atletico Osasuna and Levante Union Deportiva, in addition to Real Sociedad.