DFL: a €100m loan from Adidas, which also extends its contract as official ball supplier until 2034

News Tank Football - Paris - News #439583 - Published on
©  DFL
Hans-Joachim Watzke (DFL), Bjørn Gulden (adidas) and Marc Lenz (DFL) - ©  DFL

The DFL and equipment supplier adidas have entered into "a far-reaching future partnership to jointly strengthen the further development of German professional football," the Deutsche Fußball Liga announced on 28/04/2026.

The agreement, which was unanimously approved by the German league's executive committee, will see adidas invest €100m with...

©  DFL
Hans-Joachim Watzke (DFL), Bjørn Gulden (adidas) and Marc Lenz (DFL) - ©  DFL

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