World Rugby: partnership with IMG for the marketing of international TV rights, with a focus on the US

World Rugby has extended its partnership with the British agency IMG for the marketing of international media rights, with the aim of "further accelerating rugby’s growth in the United States and globally," the world body announced on 30/04/2026.

This announcement comes as the men’s (2031) and women’s (2033) Rugby World Cups are set to be held...