Premier League: Hummel to replace Umbro as equipment supplier of AFC Bournemouth from the 2026-27 season

Hummel will become the official equipment supplier of AFC Bournemouth (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 04/05/2026.

This marks "a club-record kit deal" for AFC Bournemouth. "The agreement follows a highly competitive process and represents a significant step forward in the club’s commercial growth, aligning with its ambitions both on and off the pitch," the club said. Besides the club's official kits, the agreement provides for "increased ranges across training apparel and lifestyle collections as well as enhancements to the club’s retail experience, beginning with the refurbishment of the club’s superstore at the end of the 2026-27 season."

The club will also have a new main shirt sponsor from the 2026-27 season, with the ban on sports betting operators coming into force. The insurance company Vitality, title sponsor of the club’s Vitality Stadium (2015-2026), will replace bookmaker bj88 (under contract for the 2024-2026 cycle).

Hummel will succeed its British counterpart Umbro, which has been Bournemouth's equipment…