FC Barcelona: Spotify to display singer Olivia Rodrigo's logo on the club's shirts for El Clásico

On the occasion of El Clásico between FC Barcelona and Real Madrid CF (Matchday 35 of the 2025-26 LALIGA EA Sports, Sunday 10/05/2026), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, by displaying the logo of American singer Olivia Rodrigo on the front of the players' kits, Barça announced on 01/05/2026.

This new shirt will also be worn by the Spanish club's women's team when they take on Levante UD (Matchday 27 of the Liga F Moeve, Sunday 06/05). A private concert by the artist will also be held in Barcelona (ESP) on 08/05. These initiatives form part of the promotion for Olivia Rodrigo’s new album, due for release on 12/06. A co-branded lifestyle collection is also being launched, comprising a t-shirt, crewneck sweatshirt, hoodie, hat, scarf, mug, sticker pack and tote bag.

Spotify has been the main shirt sponsor of FC Barcelona's men's and women's first teams since the 2022-23 season, at an estimated annual cost of €60m over the 2022-2026 cycle, in order to "help the club reach new audiences through music". The Swedish group…