LFP-Kipsta : "Decathlon is supporting us in our international development" (M. Maignal, LFP)

"Our partnership with Kipsta allows us to multiply our touchpoints across the domestic market. In addition, together with Decathlon, we have identified key international territories where the brand is stepping up communication and commercial efforts around the ball. The ball is already sold in nearly all countries where the group operates, but some markets are more strategic than others for the LFP, and Decathlon is supporting us in the development of our competitions in these regions," Matthieu Maignal, partnership director at LFP Media, told News Tank on 30/04/2026.

Kipsta, the group's sports equipment brand of Decathlon, has extended its partnership with the Ligue de Football Professionnel to become a major partner for the 2027-2032 cycle (five seasons), on 29/04/2026. The French brand has been the official match ball supplier of Ligue 1 McDonald’s, Ligue 2 BKT and the Trophée des Champions since the 2022-23 season.

"Our challenge is to boost sales within the Decathlon network, which includes more than 1,900 stores across 82 territories. Currently, 70% of revenue from products…