Bundesliga: Hyundai (car manufacturer) extends as strategic partner of Eintracht Frankfurt until 2028-29

South Korean car manufacturer Hyundai has extended as a strategic partner of Eintracht Frankfurt (Bundesliga) for a further three seasons (2026-2029), the club announced on 05/05/2026.

Hyundai has been a partner of the German club since the 2020-21 season. The car manufacturer "will continue to support Eintracht as a reliable partner in the field of modern mobility solutions. A key component of the partnership remains the continuous development of the joint vehicle fleet, with a focus on increasing electrification. Already today, the proportion of electrified Hyundai models stands at around 80%," the club said.

As part of this partnership, the brand will continue to run its two flagship initiatives, SGE Moments and the Adler Shuttle, which give participating fans the chance to win exclusive experiences (VIP tickets, stadium transport in a Hyundai vehicle for home matches, and all-inclusive trips to Eintracht’s away matches).