Panini: launch of the 2026 World Cup sticker album, the 15^th dedicated to the tournament since 1970

Panini, the Italian manufacturer of collectible cards and stickers, has launched its sticker album dedicated to the 2026 World Cup on 05/05/2026. This is the 15^th album dedicated to the tournament since the first edition was released for the 1970 World Cup (in Mexico).

The album consists of 112 pages featuring 980 stickers (plus 20 “extra stickers”) and is available in more than 150 countries, a record number, including in China for the first time. This album is being sold in the same format in all countries, with the exception of the United States and Switzerland, which each have a distinct version.

It took nearly three years to develop this Panini sticker album due to the various approvals required from FIFA, as well as from each of the 48 member associations whose national teams are competing in the tournament. The three factories that produce the stickers—located in Italy, Argentina, and Brazil—manufacture 11 million of them every day.

The partnership between Panini and The Coca-Cola Company, which began in 2010, is also featured on two pages where additional stickers found on…