Deal Tracker: Borussia Dortmund, TSG Hoffenheim, AFC… the latest sponsorship deals in football

• OBO Bettermann, an electrical equipment manufacturer, has extended its partnership with Borussia Dortmund (Bundesliga) to become a premium partner (3^rd level) for the 2026-2030 cycle (four seasons).

• Sparkasse Kraichgau, a regional German bank, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) for a further two seasons (2026-2028). The bank will retain visibility on the sleeve of the players’ kits during DFB-Pokal matches.

• Saudi Aramco, Saudi Arabia’s national oil company, has become an official supporter of the 2027 AFC Asian Cup (to be held in Saudi Arabia). The company holds the naming rights to the host stadium in Al-Khobar, the Aramco Stadium, which is expected to be completed in 2026.

• MaxAmaze, a company specialising in LED display solutions, is to become a premium partner (4^th level) of SV Werder Bremen (Bundesliga) from the 2026-27 season onwards.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse…