Ligue 1 McDonald's: Bang & Olufsen (audio) extends as back shirt sponsor of AS Monaco (2026-2028)

Bang & Olufsen, a Danish manufacturer of audiovisual equipment, has extended as a premium partner and back shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons (2026-2028), announced the club on 07/05/2026.

Bang & Olufsen will continue to benefit from premium partner status, the second level in AS Monaco’s sponsorship hierarchy. The two entities have been linked since the 2023-24 season, under a partnership already renewed for two seasons (2024-2026) on 29/05/2024.

The brand "will benefit from increased visibility, notably during AS Monaco home matches, as well as on the club’s social media and digital platforms. The partnership will also include the ”MVP of the Month by Bang & Olufsen” activation, placing the brand at the heart of performance recognition and associating it sustainably with excellence," the club said.

"This new phase of collaboration between the two centenary institutions will aim to enhance the experience of Bang & Olufsen clients and Rouge & Blanc supporters through exclusive events and unique experiences within the hospitality areas of…