UEFA: BT Group (telecommunications) becomes first domestic partner of Euro 2028 in the UK and Ireland

British telecommunications operator BT Group has become the first domestic partner of UEFA Euro 2028, which will be held in the United Kingdom and Ireland, UEFA announced on 07/05/2026.

BT Group will serve as official telecommunications partner and "will provide connectivity services at Euro 2028 stadiums and team base camps, and the International Broadcast Centre, delivering the critical infrastructure required to support operations, broadcast activity and fan experiences throughout the competition," the European confederation said.

BT will also present UEFA’s national team flag carrier programme and "will benefit from a range of commercial rights including brand visibility in the United Kingdom and Ireland across UEFA EURO 2028 platforms, activation opportunities and fan engagement initiatives."

The three BT Group brands activated under the agreement are BT, EE (mobile network operator and internet service provider, naming partner of Wembley Stadium connected by EE in London) and Plusnet (internet service provider).