2026 World Cup: FIFA's social campaigns showcased in the 16 host stadiums

FIFA will showcase its social campaigns during all matches at the 2026 World Cup, the body announced on 11/05/2026. Dedicated messages will be displayed in the 16 stadiums hosting the competition (in the United States, Canada and Mexico) as well as on the international federation's digital platforms.

The main focus will be on the "Football Unites The World" campaign, launched at the 2022 World Cup in Qatar and aimed at "celebrating football’s power as a unifying force." The campaign will be promoted through two key messages:
• "Unite For Peace," displayed on a sleeve patch on the shirts of the 48 teams and match officials during the group stage of the competition, calling in particular for support for the FIFA Foundation Refugee Programme (in partnership with the UNHCR);
• "Unite For Education," featured on the sleeves of players’ shirts during the Round of 16, quarter-finals and semi-finals, aimed at promoting the FIFA Global Citizen Education Fund and the FIFA Football for Schools Programme.

FIFA will also be promoting its No Racism programme "with a stronger educational focus…