2025-26 EuroLeague: record TV and social media audiences during the regular season

The 2025-26 EuroLeague season drew a record 122.8 million cumulative viewers (live and delayed), an 82% increase on the 2024-25 season, Euroleague Basketball announced on 08/05/2026.

"The Balkans recorded a remarkable 103% increase, while Italy and Israel posted strong gains of 77% and 76%, respectively. France saw a 23% rise, with Turkiye and Spain also contributing solid growth at 16% and 10% and Germany has also maintained its cumulative audience despite having one fewer representative (Alba Berlin)," the body said.

Other figures released by the league for the 2025-26 EuroLeague regular season include:
• a record 3 billion impressions (1.5 billion in 2024-25) and 1.49 billion video views (816 million in 2024-25) across its social media channels;
• a record 3.25 million cumulative spectators at arenas (up 8% on 2024-25);
• a combined 47.1 million followers across all EuroLeague and participating clubs’ social media accounts.