Deal Tracker: Torino FC, FSV Mainz, Watford FC… the latest sponsorship deals in football

• La Molisana, an Italian pasta brand, has become an official supplier of Torino FC (Serie A Enilive) from the 2026-27 season.

• iDM Energiesysteme, an Austrian heat pump specialist, has extended as sleeve sponsor of FSV Mainz 05 (Bundesliga) until 2028-29.

• Boxt, a British e-commerce platform specialised in heating systems, is to become the main shirt sponsor of Watford FC (Sky Bet Championship) as part of a long-term agreement from the 2026-27 season onwards.


This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.