Premier League: Deel (HR solutions) succeeds Visit Rwanda as Arsenal FC sleeve sponsor from 2026-27

Deel, an American payroll management and HR solutions company, has extended its partnership with Arsenal FC (Premier League) to become the club’s sleeve sponsor from the 2026-27 season as part of a multi-year agreement, Arsenal announced on 14 May 2026.

The company, which became the club’s “official HR platform” on 12 December 2025, will therefore succeed Visit Rwanda. Arsenal and the Rwanda Development Board, the government agency in charge of the country’s international investments, had "mutually agreed to conclude their sleeve sponsorship partnership" at the end of the 2025-26 season, the club announced on 19 November 2025. The partnership, estimated at £10m (€11.7m) per season, had been in place since 2018-19 (eight seasons).

The announcement of the partnership is accompanied by a video featuring Swedish player Viktor Gyokeres and former player Patrick Vieira (FRA), while the club’s 2026-27 kit is unveiled on 15/05/2026.

"All our partnerships play a direct role in delivering our long-term ambition to win major trophies in a financially sustainable way" (J. Slot, Arsenal)

• "Our…