Bundesliga: SNP (data) acquires naming rights for TSG Hoffenheim stadium until 2027-28 (two seasons)

Schneider-Neureither & Partner SE (SNP), a German digital transformation specialist, has entered into a partnership with TSG 1899 Hoffenheim (Bundesliga) and acquired the naming rights for the club’s stadium, which will be renamed as SNP Arena for two seasons (2026-2028), the two parties announced on 15 May 2026.

The local company, which already served as the club’s sleeve sponsor from 2019-20 to 2021-22, has committed long term under an agreement including an extension option. SNP will therefore replace PreZero, the waste management company owned by Schwarz Group, which had held the naming rights for the 30,150-seat stadium (PreZero Arena) since the 2019-20 season.

The agreement between SNP and TSG Hoffenheim, which is guaranteed to qualify for one of the three European competitions in 2026-27 with one Bundesliga matchday remaining in the 2025-26 season, also covers hospitality services and visibility across social media channels.

Bundesliga: 13 out of 18 stadiums with a naming in 2025-26