LALIGA EA Sports: AUS Global (trading) extends as Real Betis Balompié shorts sponsor until 2027-28

AUS Global, an Australian trading company, has extended as shorts sponsor of Real Betis Balompié (LALIGA EA Sports) for two additional seasons (2026-2028), the Spanish club announced on 14 May 2026.

The company has partnered with the Seville-based club since 2023-24, when it replaced airline Air Europa, which had appeared on the club’s shorts between 2019 and 2023.

The agreement covers the men’s team for Spanish league and Copa del Rey Mapfre matches and is extended to the women’s section (second division). However, the presence of the Australian brand’s logo on the men’s first-team shorts in the Champions League was not mentioned, while the club is guaranteed to participate in the 2026-27 edition of the UEFA competition.

According to AUS Global, the partnership is intended to strengthen its visibility in international sports marketing and its connections between the Latin American and European markets.