Accor: partnership with PSG renewed until 2029-30 and celebrated through a brand campaign

Accor, via its lifestyle programme ALL (Accor Live Limitless), has extended as "premium hotel partner" of Paris Saint-Germain (Ligue 1 McDonald's) for four additional seasons (2026-2030), the French hotel group announced on 18 May 2026.

As part of the renewal, Accor launched "an advertising campaign highlighting the key moments that have shaped this collaboration" in place since the 2019-20 season. A brand film featuring club captain Marquinhos (BRA) has been released across the group’s and PSG’s social media platforms. The short film blends "exclusive footage of Marquinhos from past ALL Accor campaigns with some of the club’s most memorable sporting achievements since the beginning of the partnership."

Accor continues to rank third in the 2025-26 Ligue 1 winners sponsorship hierarchy, alongside Beyond (hospitality), Visit Rwanda (tourism) and Ooredoo (telecommunications). The group chaired by Sébastien Bazin (president of PSG between February 2009 and June 2011) first became the club’s main shirt sponsor for the 2019-2022 cycle (€50m per season), supporting the launch of its ALL…