FIFA/2026 World Cup: Betano (sports betting) tournament supporter for Europe and South America

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has become an official supporter of the 2026 World Cup for Europe and South America, FIFA announced on 18 May 2026.

This partnership marks the third collaboration between Betano and FIFA, after the operator became an official regional supporter of the 2022 World Cup in Qatar for Europe as FIFA’s first-ever sports betting partner. Betano was also named an official partner of the FIFA Club World Cup 2025.

"Betano will provide football fans with a unique opportunity to experience the excitement of the FIFA World Cup and engage responsibly with the tournament’s matches. Fans will benefit from a range of responsible gaming tools, enabling them notably to set financial limits, manage their time and access specialised customer support available 24/7," FIFA said.

As part of the agreement, Betano will also organise "a number of physical and digital fan engagement activations" targeting supporters based in Europe and South America during the 2026 World Cup.

Betano therefore becomes an official supporter of the tournament four…