DFB: partnership with Zalando extended to men’s and women’s German Cups (2026-2030)
Zalando, a German online fashion retailer, has extended its partnership with the Deutscher Fussball Bund (DFB) to become an official partner of the men’s and women’s German Cups (DFB-Pokal) and the Google Pixel Women’s Supercup for the 2026-2030 cycle (four seasons), the German football federation announced on 20 May 2026.
From 01 July 2026...
