DFB: partnership with Zalando extended to men’s and women’s German Cups (2026-2030)

Zalando, a German online fashion retailer, has extended its partnership with the Deutscher Fussball Bund (DFB) to become an official partner of the men’s and women’s German Cups (DFB-Pokal) and the Google Pixel Women’s Supercup for the 2026-2030 cycle (four seasons), the German football federation announced on 20 May 2026.

From 01 July 2026, Zalando will therefore benefit from additional marketing rights. The brand will be visible from the first main round through to the finals via LED advertising boards, interview backdrops and the federation’s digital platforms, as well as through experiences and activations dedicated to customers and employees of the Berlin-based group.

DFB: Zalando, partner since 2025, markets national team apparel on its platform

Zalando became a main partner of the DFB and the German national teams (men’s, women’s and youth) for five seasons (2025-2030) on 06 November 2025. The group joined the DFB’s top-tier…