Italy: mineral water brand Lete becomes a sponsor of the federation until the end of 2018

The mineral water brand Lete has become a premium sponsor of the FIGC until 31/12/2018, announced the Italian federation on 08/06/2015.

"The partnership with the national football team will go hand in hand with the international expansion of Lete during the next four years, which is already underway. As part of our collaboration, we are expecting to carry out joint marketing activations with the FIGC," said Nicola Arnone, the president of Acqua Lete.

"Lete was among the first companies to put trust in our new shared commercial project with Infront and Gruppo 24 Ore (...) We want to promote Italian-made goods even more with the internationalisation of our brand," said Benedetta Geronzi, the marketing manager of the Italian federation, on 08/06/2015. "We want to focus more on social media to promote the initiatives of our partners and reach the ever-growing Azzurri community," added Benedetta Geronzi.

• Infront Sports & Media is the marketing agency of the FIGC until 2018.
• Infront works with Gruppo 24 Ore, the Italian media outlet specialising in economic and financial news.
• The…