Paris SG: “Ici C’est Paris La Maison” venue in Los Angeles from 11-14/06 and New York from 17-21/06

Paris Saint-Germain (Ligue 1 McDonald's) will roll out its “Ici C’est Paris La Maison” experiential venue in the United States in June 2026, first in Los Angeles (California) from 11 to 14 and then in New York from 17 to 21, the club announced on 21 May 2026.

The concept will be hosted at the Hollywood Athletic Club event venue in Los Angeles and in the Union Square district in New York. The venues, which will “promote the Parisian art of living through immersive experiences combining sport, music, fashion, art and gastronomy”, will be open free of charge, with some experiences requiring prior registration, from 11:00 to 20:00.

Planned activities include:
• an exhibition of the trophies won by PSG in 2024-25;
• a PSG Focus Studio featuring an "immersive experience with Rebalance technology, used by the club’s athletes to optimise their recovery;"
• live performances, as well as meet-ups and cultural events;
• a concept store, a café and a tasting area;
• a gaming zone;
• a space hosted by PSG Labs "to offer themed sessions on athletic performance, fan engagement, artificial intelligence…