Deal Tracker: Eintracht, the FA, Borussia Dortmund … the latest sponsorship deals in football

• Fanatics, an American manufacturer, distributor of licensed sports products, has entered into "an exclusive trading-card, sticker and trading card games licensing deal" with the Football Association. The agrement will come into force in 2031, while Fanatics has been the body's official retail and e-commerce partner since 2018.

• Enders, a German barbecue manufacturer, has extended as official partner (4^th level) of Borussia Dortmund (Bundesliga) for a further two seasons (2026-2028).

• RoboMarkets, an online trading platform, has extended as strategic partner (3^rd level) of Eintracht Frankfurt (Bundesliga) until 2027-28 (two seasons).

• Heise, a German media company, has extended as main shirt sponsor of Hannover 96 (2.Bundesliga) until 2029-30.


This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's…