Olympique de Marseille: “L’Équipementerie”, a pop-up venue created with Puma to unveil the 2026-27 shirt

Olympique de Marseille (Ligue 1 McDonald's) and its equipment supplier Puma will open the pop-up venue “L’Équipementerie” in Marseille on 29-30 May, where the club’s 2026-27 home kit will be unveiled, the club announced on 26 May 2026.

"Designed as a genuine Marseille-style artisan dry cleaner’s, where care is taken of the Olympian white shirt, its history and what it represents for an entire city," the venue will be located at 50 boulevard Vauban (6^th arrondissement) and open from 10:00 to 19:00. The kit will go on sale from 03 June.

"Conceived as a Marseille institution, L’Équipementerie gives the impression that it has always existed. A true home of the Olympian white shirt, the venue immerses visitors in a world where time seems frozen between carefully hung jerseys, archives and precise gestures. Through this space between fiction and reality, a ‘Guardian’ has watched over this house of white shirts for decades, embodying the memory and care devoted to the Olympian jersey across generations."

Agency SPK is involved in the project.