2025-26 Serie A Enilive/Italy: average of 7.3 million viewers per matchday on Sky and DAZN (+13%)

Serie A Enilive recorded an average cumulative audience of 7.3 million viewers per matchday on DAZN and Sky Italia channels in Italy during the 2025-26 season, up 13% compared with the 2024-25 campaign, Lega Serie A announced during the presentation of its end-of-season review on 26 May 2026.

"This result is only partly linked to the teams or the calendar, but also depends on the ability to schedule and maximise the value of the product," Luigi De Siervo, CEO of the Italian league, explained. Serie A also recorded 475 million views on its YouTube channel this season, while more than seven million users are registered on fantasy league game Fantacalcio (51% owned by the Italian league).

"It is often written that we make headlines for many things that do not work, whereas in reality this championship, despite all its complexities, has functioned particularly well. We do not stop at impressions, but start from in-depth analysis. These results are the outcome of careful and detailed work carried out by the whole of Serie A," Luigi De Siervo added.

• The pay-TV broadcaster Sky Italia …