Ligue 1 McDonald’s: Auchan (retail) extends as RC Lens main shirt sponsor for five seasons (2026-2031)

News Tank Football - Paris - News #442626 - Published on 28/05/26 at 18:12
©  RC Lens
Joseph Oughourlian (RC Lens) and Guillaume Darrasse (Auchan) - ©  RC Lens

Auchan, a French retail company, has extended as RC Lens (Ligue 1 McDonald's) main shirt sponsor for five additional seasons (2026-2031), the club announced on 28 May 2026. The extension was negotiated by Sportfive.

The company, headquartered in Villeneuve-d’Ascq, around 40 kilometres from Lens, has been associated with the Artois-based club for...

©  RC Lens
Joseph Oughourlian (RC Lens) and Guillaume Darrasse (Auchan) - ©  RC Lens

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode