SportGen Summit: "Rights holders are not competing against content creators" (J. Parmentier, IOC)

"The goal is for rights holders and broadcasters to work hand in hand creatively. One of the best examples was what Snoop Dogg did during the Paris Games. Snoop Dogg was hired by NBC, which paid him to be active throughout the Paris Olympic Games. The aim was to drive audiences toward NBC. We, the IOC, worked with NBC and the platforms to...