2026 World Cup: DoorDash, official supporter, launches its first-ever international brand campaign

DoorDash, an American meal delivery service, is activating its partnership with FIFA for the 2026 World Cup and unveiling “Deliver Us To Fútbol”, its first-ever international campaign highlighting its umbrella brand and its subsidiaries Deliveroo and Wolf, on 29 May 2026.

This campaign is being rolled out in all nine territories covered by DoorDash's agreement with FIFA : with DoorDash in the United States and Canada (two of the competition's host countries, alongside Mexico), via the Deliveroo brand in France, Italy and the United Kingdom, and with Wolt in Germany, Norway, Finland and Denmark. The American group, whose partnership with FIFA also covers the 2027 Women's World Cup, has the status of official supporter (3^rd level) of both competitions, under an agreement signed on 18 November 2025.

The brand film, featuring former Brazilian international Kaká, "marks a milestone moment for the three brands, bringing them together on an international stage for the first time. It is an ode to the rituals of the game, following the experience of a Dasher during the World Cup and…