Deal Tracker: Liverpool, US Soccer, UEFA, Inter Milan… the latest sponsorship deals in football

News Tank Football - Paris - Data #442778 - Published on 29/05/26 at 16:31
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The US men’s national team dressed by Boss - ©  Boss

• Alibaba Group, a Chinese e-commerce company, has become a strategic partner of UEFA and will be an official sponsor of men's club competitions for the 2027–2033 cycle (six seasons), as well as a global sponsor of Euro 2028.

• Socios.com, a blockchain and cryptocurrency platform owned by Maltese companies Chiliz and Mediarex Sports &...

©  Boss
The US men’s national team dressed by Boss - ©  Boss

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