UEFA: Alibaba (e-commerce) official sponsor of the men's club competitions (2027-2033) and Euro 2028

News Tank Football - Paris - News #442779 - Published on 29/05/26 at 17:30
©  UEFA
Aleksander Čeferin, president of UEFA, and Joe Tsai, chairman of Alibaba Group - ©  UEFA

Alibaba Group, a Chinese e-commerce company, has become a strategic partner of UEFA and will be an official sponsor of men's club competitions for the 2027-2033 cycle (six seasons), as well as a global sponsor of Euro 2028, the European Confederation and UC3, a joint venture with European Football Clubs (EFC), announced on 29 May 2026.

The group...

©  UEFA
Aleksander Čeferin, president of UEFA, and Joe Tsai, chairman of Alibaba Group - ©  UEFA

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