Ligue 1 McDonald’s: adidas replaces Puma as RC Lens equipment supplier for five seasons (2026-2031)

adidas will once again become the official equipment supplier of RC Lens (Ligue 1 McDonald’s) for five seasons (2026-2031), the club announced on 01 June 2026. The partnership, which covers all RC Lens teams, was negotiated by Sportfive, the club’s marketing agency.

The German brand becomes the club’s equipment supplier for the third time, following previous spells between 1975 and 1994 and from 2011 to 2014. "Following a historic 2025-26 campaign marked by victory in the Coupe de France Crédit Agricole (against OGC Nice, 3-1) and qualification for the Champions League, RC Lens is opening a new chapter. Twelve years after their last collaboration, the club and adidas are reuniting for the next five seasons, reviving a historic relationship. The three stripes will accompany the club during its fourth participation in the Champions League," the club said.

The agreement is understood to be "the biggest equipment supplier contract in the club’s history," News Tank has learned. adidas therefore replaces Puma, which supplied RC Lens between 2021 and 2026 under a deal estimated at between…