AS Monaco FC: APM Monaco (jewellery) extends as main shirt sponsor for three seasons (2026-2029)

APM Monaco, a Monaco-based jewellery brand, has extended as the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further three seasons, covering the 2026-2029 cycle, the club announced on 03 June 2026.

APM Monaco holds the status of major partner, the highest level in the Principality club’s sponsorship hierarchy, alongside equipment supplier Mizuno (2025-2030). The brand became a partner of the club on Matchday 11 of the 2023-24 Ligue 1 season, on 03 November 2023. At the time, AS Monaco no longer had a main shirt sponsor following the end of its partnership with trading platform eToro at the conclusion of the 2022-23 season and had been promoting Monaco’s tourist board by displaying the “Visit Monaco” branding on the front of its shirts since the start of the 2023-24 season. The agreement had previously been extended for the 2024-2026 cycle on 02 July 2024.

"Building on the activations carried out jointly over recent seasons, as well as matchday entertainment, dedicated events and photo and video shoots, the two Monaco-based brands intend to strengthen their…