Germany/DFB: Continental (tyres) extends as partner of the men’s national team until 2030

German tyre manufacturer Continental has extended its partnership with the Deutscher Fussball Bund (DFB) as an official partner of the men’s national team for four additional seasons, i.e. until 2030, the federation announced on 03 June 2026.

The Hanover-based company (GER) has been a DFB sponsor since 01 January 2023, initially under an agreement covering the men’s national team and the U21 national team, before the partnership was expanded in February 2023 to include the women’s national team. Over the 2026-2030 cycle, the agreement will once again focus on the men’s national team, with the brand benefiting from visibility on stadium advertising boards during matches and television broadcasts, as well as a range of activation rights, particularly across digital platforms.

This is the fifth contract extension announced by the DFB since 20/05/2026, all covering the 2026-2030 cycle, following renewed agreements with:
• Zalando (fashion e-commerce), with an expansion to the men’s and women’s German Cup competitions;
• Flyeralarm (printing), with an extension to the men’s national team;
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