IOC: "It makes sense to include creators in distribution and broadcasting strategies" (J. Parmentier)

News Tank Football - Paris - Interview #443480 - Published on
©    LinkedIn
Jérôme Parmentier - ©    LinkedIn

"Today, creators are part of the media landscape. They have authority, they have an audience, and it is the industry's role to engage with everyone. We cannot limit ourselves to a traditional audience. Some people...

©    LinkedIn
Jérôme Parmentier - ©    LinkedIn

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