2026 World Cup/friendly: 5.2 million viewers for France - Côte d'Ivoire on TF1 (audience share: 31.1%)

France - Côte d'Ivoire (1-2), a friendly match ahead of the 2026 World Cup, drew an average of 5.2 million viewers on the private free-TV channel TF1 in France on Thursday 4 June 2026 (kick-off at 21:10 CET), according to data from the audience measurement institute Médiamétrie.

This figure represented an audience share of 31.1%. The French national team will face Northern Ireland in their second friendly match on Monday 8 June 2026 (kick-off at 21:10 CET, broadcast on TF1).

Colombia - France (1-3), another friendly match, drew an average of 4.7 million viewers on the same channel on Sunday 29 March 2026 (kick-off at 21:00 CET), according to Médiamétrie. Audience share: 25.6%.

• The broadcasting rights for the 2026 World Cup are held by the M6 Sector: private group of free and pay TV, multimedia; telesales; former owner of FC Girondins de Bordeaux (1999-2018) Founded: 1987 Shareholding: RTL Group (48.26% of the capital and 34% of the… group (54 matches free-to-air) and beIN SPORTS France Sector: pay-TV sports group (rebranding of Al-Jazira Sport on 01/01/2014) • beIN Sport's…