Ligue 1: AS Monaco and Cruzeiro (Brazil) form partnership to boost their digital activity

The Brazilian club Cruzeiro EC (Brazilian Serie A) and AS Monaco FC (Ligue 1) have entered into a digital partnership to boost their activity on social networks and bring their fan communities closer to one another, announced the Monaco club on 10/06/2015. The partnership will be co-ordinated from Brazil by the company Sambafoot, which specialises in community management of South American fans.

AS Monaco and Cruzeiro will release weekly information on their partner through photos, videos and quizzes on social networks. The two clubs will also organise "money can't buy" experiences for the fans, as well as contests to win club-branded products.

"AS Monaco wish to take the opportunity to be closer to our Brazilian fans and develop our image in South America. This partnership is part of the digital strategy of the club to establish itself as an innovative and bold club," said Vadim Vasilyev, the vice-president and CEO of AS Monaco on 10/06/2015.

To announce the partnership, AS Monaco simulated a hacking of their Facebook account

• AS Monaco announced the partnership by simulating a…