Ligue 1: "Highest international audiences since 2022" for the 2025-26 season, 520m cumulative audience

Ligue 1 McDonald's has recorded "its highest international audiences since 2022" during the 2025-26 season, the Ligue de Football Professionel (LFP) announced on 5 June 2026.

Among the figures released by LFP:
• 520 million cumulative viewers over the season, with "Ligue 1 McDonald’s matches and programmes broadcast internationally posting a significant increase of 28% compared with the previous season";
• a 22% increase in live match audiences;
• a 40% rise in magazine and highlights programme audiences.

"This momentum is notably driven by expanded coverage, supported by the arrival of major new broadcasters such as SuperSport in English-speaking Sub-Saharan Africa, Fox in Mexico, and VTV Cab in Vietnam," the League explained.

Several markets stood out with particularly strong audience growth, including Brazil, where viewership increased by 281%, "notably thanks to the impact of Endrick (who played for Olympique Lyonnais from January to May 2026)." In Brazil, the French championship is broadcast by the streamer CazéTV.

In China, where Ligue 1 is broadcast by public broadcaster CCTV and…